The definition of PR is consistently changing. When PR professionals are asked to simply put what they do, its difficult. And how many times have we heard that the worst word to include in the definition of what PR is — spin.
Those who practice PR know what they do, and those hiring PR professionals think they have an idea of what they do, but how do we explain what we do to people with no relation to our field? Well look no more, the Public Relations Society of America has come out with a finalized definition of what public relations means.
According to the PRSA, the definition is: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
I’ll admit, that does seem like quite the mouthful, and isn’t probably what I’d say when asked what I do, but it is good to refer to!