This week on PR at Sunrise, an article regarding the techniques and skills of landing a new client via social media was presented. It was an interesting take on old school vs. new school ways of acquiring media attention and garnering new clients.
In “The Art of Landing New PR Clients via Social Media“, the author of the article supplied social media guidelines that are imperative to having a professional web presence. A few on his list are:
– Always present yourself professionally, even in your personal social media accounts- you NEVER know who will view your profile.
– Increase visitors and contacts by including your your social media sites in your email signature, website, advertisements, and on business cards.
– Follow and friend your media and pr contacts and keep them informed of client story, photo and pr opportunities.
Currently, social media is one of, if not, your strongest marketing assets. As an emerging PR professional, social media guidelines and how to present yourself favorably online is key to the success of girls like myself getting the internships and the jobs we want and strive for!